- Salty Ginger Talk Newsletter
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- Salty Ginger Talk Newsletter
Our take: McDonald’s recently launched a new burger. For reasons that remain unknown, their marketing team and CEO decided a good way to promote it was to have their CEO film a video of him eating the burger and extolling its virtues. Things quickly went downhill from there.
McDonald’s CEO looks like he shops exclusively at Whole Foods, a decidedly different experience than a Value Meal from McDonald's. He also has the charisma of a cigar store Indian, which is only a problem when you do something like make a commercial or try to sell something you don’t believe in at all, like your new gut bomb, salt and calorie-laden burger.
In the video, he takes a bite like your kids do when you tell them they need to eat 3 bites of broccoli before they can have dessert. After this tepid approach, he proclaims it’s a great hamburger, and he is absolutely eating it for lunch that day. He’s about as convincing as a teenage boy claiming he wasn’t looking at your chest when you catch him staring at your chest.
It didn’t take long for Burger King, Wendy’s, and thousands of others to pile on the poorly executed video. BK and Wendy’s quickly released videos of their CEOs devouring their signature sandwiches like they were breaking a 3-day fast. They both got it right. People roasted McDonald’s CEO in the video comments, quickly calling out his obvious lack of authenticity and clear distaste for the food the company he runs sells to the public.
The problem here is not McDonald’s or their food. It’s the attempt to pass off someone as something they are not. McDonald’s CEO could be a great business mind. He could be smart, strategic, and great at his job. What he is not, however, is a convincing pitchman for their new burger. He should have known that, or someone involved in the filming should have raised their hand and said, “Hey Chris, you need to sit this one out. It’s not working.” Unfortunately for him and his team, many find it hard to criticize the boss, so here we are. Just be yourself, people—it's always the best approach.
COURTESY: MSN
The article explains why the entitled Gen Z behavior that is getting them fired is your fault
Our take: Look—the workplace used to be much more Darwinian than it is in many instances now, and those are changes for the better. Issues like sexual harassment, unfair labor practices, and poor training are now much easier to call out and get rectified. That said, it’s still called work for a reason. It’s not all rainbows and unicorns. You’re going to have to do some stuff and experience some things that don’t fill your soul and make you float three feet off the ground. Sometimes you just have to grind it out.
Not so, says this author, who tells you all the reasons you are not thinking about the criticisms leveled at Gen Z by employers correctly. There are some gems in here. Gen Z prioritizes balance over deadlines, which simply means if you need to skip work for mental health reasons or not work late to hit a deadline, that’s fine—customers and investors can just wait.
Never mind they are paying you to hit your deadlines and get their shit done. It’s good to have some empathy, but at the end of the day, you get paid to do a job, and you need to get it done. Sometimes that means working harder or doing stuff you don’t love. You need to suck it up and get it done, not explain all the reasons why it’s not fair or you don’t like doing it.
COURTESY: MSN
The gang who stole 700,000 pounds from cash machines was caught after WhatsApp messages revealed
Our take: A gang of seven men was jailed after their WhatsApp messages showed them bragging about the heists. The men would steal a cash machine, break it open at a safe house or some secure location, and keep the cash. They were first apprehended when a car they sued at one of the heists was recognized by police, and the driver was arrested. When their phones were harvested for data, their WhatsApp showed them bragging about their crimes to each other. As the old saying goes, 3 people can keep a secret if 2 of them are dead.
COURTESY: MSN
Tip of the day – How to find purpose in your life
Try volunteering
Finding purpose involves more than just self-reflection. According to Bronk, it’s also about trying out new things and seeing how those activities enable you to use your skills to make a meaningful difference in the world. Volunteering in a community organization focused on something of interest to you could provide you with some experience and do good at the same time.
Working with an organization serving others can put you in touch with people who share your passions and inspire you. In fact, it’s easier to find and sustain purpose with others’ support—and a do-gooder network can introduce you to opportunities and a community that shares your concern. Volunteering has the added benefit of improving our health and longevity, at least for some people.
However, not all volunteer activities will lead to a sense of purpose. “Sometimes volunteering can be deadening,” Stanford University researcher Anne Colby. “It needs to be engaging. You have to feel you’re accomplishing something.” When you find a good match for you, volunteering will likely “feel right” in some way—not draining, but invigorating.
QUOTE OF THE DAY
“Things turn out best for people who make the best out of the way things turn out.” - John Spence